There are so many sneaker releases these days. Different silhouettes, different colorways, different collaborations. But do you know the story behind all these different silhouettes? Today we take a closer look at the Jordan 3 silhouette. What’s the story behind this popular silhouette?
Some call it ‘the sneaker that saved the brand’. Just like the Jordan 2, the Jordan 3 didn’t features a large swoosh along the side. There was only the Nike Air logo on the back of the sneaker. But there were also three new elements. The Jumpman logo on the tongue of the sneaker, the elephant print and an Air unit in the heel.
The Jordan 3 silhouette should have been released in 1987, however the designer of the first two Jordan silhouettes, Peter Moore left Nike to start his own brand together. Nike was afraid Jordan would leave Nike to join Peter Moore’s new brand. But luckily, there was Tinker Hatfield, a young designer who already worked on the Air Max 1 and the Air Trainer 1.
His own Jumpman logo
Tinker Hatfield spoke to Jordan about what he was looking for in a new shoe. He listened and Jordan loved the prototype model. The midcut height, the elephant print and most of all, Jordan’s own Jumpman logo. Did you know that the Jumpman logo has been inspired by an image of Jordan leaping through the air for a dunk in 1984?
After the design of the Jordan 3 silhouette, Jordan renewed his deal with Nike.
Jordan 3 ‘Black Cement’
The Jordan 3 ‘White Cement’ and ‘Black Cement’ came out in January 1988. The Jordan 3 ‘Black Cement’ is still the most popular colorway. It has been retroed 5 times already. The last time they released was in 2018.
Nowadays, the Jordan 3 silhouette is still a very popular silhouette. They released in many colorways and collaborations.
And did you cop the latest Jordan 3 'Pine Green'?
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