We’re back with another story behind a beautiful sneaker. Every week we want to learn you a bit more about the story behind a certain sneaker. Today we take a closer look at a Jordan 14. This silhouette may not be as popular as a Jordan 1 or a Jordan 4, but it’s a collab with one of the most inspiring women in the sneakercommunity. She’s a fashion icon for many of us. Of course, I’m talking about Aleali May.
When you hear about another Jordan x Aleali May collab, you already know it will be a good one. Aleali May knows how to surprise us over and over again, especially with the stories behind her designs. The latest Jordan 14 x Aleali May ‘Fortune’ is already her fifth collaboration with the Jordan brand. Let’s find out the story behind the Jordan 14 x Aleali May ‘Fortune’.
The Jordan 14 x Aleali May ‘Fortune’ is inspired by Aleali May’s first pieces of jewelry given to her as a little girl by both of her grandmothers. She found her inspiration during a trip to Shanghai, two years ago in 2019. She visited an exhibit hosted by jewelry design house Tiffany & Co. A piece from the late 19th century caught her eye because it was crafted with jade and brought back memories from her childhood. Her first pieces of jewelry, given by her grandmother, were Jade. That’s also where the name ‘Fortune’ comes from. Jade is all about good fortune, bringing good energy and protection.
For Aleali May the choice for a Jordan 14 silhouette was an easy one. “The Jordan 14 represents luxury. And when it comes to girls, our first thing of luxury will be jewelry”, Aleali May says in the campaign video.
Aleali May did an amazing job once again with this amazing pair which pays tribute to both sides of her family and brings both worlds together.
Did you cop the Jordan 14 x Aleali May 'Fortune'?