Yay it’s Friday again! That means that we’re back with another ‘The story behind’. In these series we will take a closer look on some sneakers, to learn a bit more about the story behind the sneakers. This week, we take a closer look at one of the most popular Jordan 1’s. A collaboration with Travis Scott: The Jordan 1 High Travis Scott.
Two of the biggest sneaker releases of 2019 have been the Travis Scott’s Jordan 1 High and Jordan 1 Low. Today we take a closer look at the Jordan 1 High Travis Scott.
The details on this pair are insane. For example, the well-known ‘Cactus Jack’ logo on the back of the shoe. Or did you know that they have a hidden heel pocket? And let’s not forget about the reversed Swoosh. The reversed Swoosh has been used previously on other Nike silhouettes, but Travis Scott was the first one who used the reversed swoosh on this iconic silhouette, the Jordan 1.
Travis Scott lists the Jordan 1 Silhouette as his all-time favorite sneakers. When he got the chance to work with his favorite silhouette, he wanted to reintroduce it but with a new perspective. And so he did.
The colors he used on the Jordan 1 High Travis Scott are the tones that remind him of growing up. For example, the inspiration of the colors come from tones and textures that remind him of his backyard and playing outside when he was younger.
What are your thoughts about the Jordan 1 High Travis Scott?
Next week we're back with another 'The story behind'.