The Adidas x Yeezy sneakers, a must-have for almost every sneaker lover. The popularity of these Yeezy sneakers is crazy. People slept outside stores to get their hands on a pair of Yeezy’s. But how did this all start?
Kanye West is definitely ruling a huge part of the sneaker market with his Adidas x Yeezy collections. But did you know that the Yeezy story began at Adidas’s biggest competitor Nike?
Nike Air Yeezy’s
The first Nike Air Yeezy released back in 2009: The Nike Air Yeezy 1. It was a high-top sneaker, featuring the recognizable Air sole bubble. They were an instant success by sneaker lovers all over the world. In 2012, the Nike Air Yeezy 2 dropped. You may know the Air Yeezy 2 Red October, also known as one of the most expensive sneakers in the world.
The beginning of Adidas x Yeezy
In 2013, Kanye West officially left Nike. They say Nike would not pay Kanye royalties for his sneaker designs. Kanye West signed a deal with Adidas. Besides more money, Kanye also has full control over the creative process. Adidas and Kanye turned out to be a perfect match.
In 2015, Kanye released his first Yeezy Boost 350. It was the Yeezy Boost 350 ‘Turtle Dove’. The Yeezy craziness was officially born. The Turtle Dove is also known as the most iconic off all the Yeezy 350’s.
The first Yeezy Boost 350 V2 released in 2016. The most popular Yeezy Boost 350 V2 colorway is definitely the Yeezy Boost 350 V2 'Bred’ colorway.
Now, years later, Kanye still knows how to surprise us with new Yeezy silhouettes. For example, the Yeezy Boost 700 Wave Runner, officially released in 2017 but re-released this year. Or the Yeezy QNTM, released as Kanye’s first basketball sneaker. And let’s not forget about the Yeezy Slides. Not a sneaker, but definitely a must-have.
We can’t wait to see what's next!
